Changing Faces

A demographic revolution is altering the political playbooks of both parties

  • Share
  • Read Later

Barack Obama won re-election aided by a powerful coalition of women, minorities and young voters—and by relying on his campaign’s technical wizardry to get them to the polls. But while he can bequeath his blueprint to the next Democratic presidential candidate, there is no guarantee that history will repeat itself. America “is changing much more swiftly now than it was in the 1960s,” says William Frey, a demographer at the Brookings Institution. As old factions splinter and new ones form, both parties are grappling with how to tailor their policies to fit the new electorate.