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Since succeeding Eric Schmidt as CEO in 2011, Google co-founder Larry Page hasn’t acted like a man who was happy with the world’s most successful web company just the way it was. Once famous for the furious pace at which it launched new services, Google is now just as aggressive about killing off its also-rans, such as iGoogle and Google Video. Many of the products which survive, including the eponymous search engine, Google+ social network and Android mobile operating system, are getting tweaks which emphasize a slicker, more Apple-like approach to design. It makes sense for Google to get more disciplined; its advertising revenue softened in the third quarter, leading it to miss Wall Street estimates. But the company is hardly giving up on audacious dreams: It’s at work on Google Glass augmented-reality goggles and self-driving cars.